A brochure website, logo, print copy design project for weddinginprovence.net in collaboration with Mary Laik – Provence, France
Mary and Antonio wanted a website and invitation cards that was 'something pretty', yes, but also quirky, unusual and befitting of 'Provence' where they lived and planned to celebrate their wedding.
After visiting Mary and Antonio in their hometown of Gordes, France, I experienced a little of their lifestyle, outdoors, fresh air, homemade, with the horses a daily feature among the fields of lavender and hay. This site needed to reflect their personalities and the land they would build the rest of their lives on. I used a soft paper texture for the background and revelled in vintage fonts and hand-drawn everything. I have used the fonts as images rather than text as this is the way I see them. Simple layouts and a humble use of images. Like a book more or less. Lavender blue of course... Truly one of my favourite designs to date.
Technically speaking this is not a logo. However, I want to highlight how branding forms the basis for everything I create. We started with this beautiful 'handdrawn' font - which I have modified quite a bit to add a touch of 'deco' to the overall effect - and an illustrated horse and two riders. From this we established the basis for EVERTHING else; the website, invitations, everything. It suits them perfectly!
Keeping with the design and delicious play on fonts the invitation cards come in varying sizes. The idea is to tie them together with string as a bundle. The guests receiving them in the post will enjoy the 'unwrapping'! In collaboration with Hazel McNab (366hearts.com) for the hand-drawn horse.
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