A directory website, logo, print copy design project for kateincadiz.com in collaboration with Kate Stepman – Cadiz, Spain
Kate's genuine passion for life embraces Cadiz culture and society with an energy and positivity none can match. With a talent for interior design, Kate has invested in 3 apartments in Cadiz and restored them carefully, by hand, with a view to renting them on a short or long term basis. Working closely with Kate on location, this is not only a website, logo, branding and print copy for Kate's new business, but a real celebration of this wonderful little place in the world; Cadiz de la Fronterra, Andalucia, Spain.
Stretching wide-screen in shifting columns and rows with soft fade transitions, I used textures and peeling paint effects from my own shot-for-purpose photography to combine the wonderfully old and aged-with-time facades and streets of Cadiz with the modernity and stylish interiors of Kate's apartments. Having photographed each apartment in turn these images were prepped to suit the website dimensions exactly. Note the feature images on each main menu page are half greyscale and half colour to add a touch of 'agedness' to the overall atmosphere. On the landing page, greyscale window imagery helps draw attention to the alternating featured apartments.
The website design is protectively embedded in every page but allows Kate, without having to enter 'admin mode', to post and edit listings and other content via a private, bespoke dashboard with front-end pasword secure access. The website includes all the necessary tools, as standard, to ensure speedy, efficient, legally compliant and safe delivery of all content from the server. Built on the WordPress platform.
Front-End Editor Interface
Contact Form with ReCaptcha
Google Maps Integration
Security Virus, Firewall, Malware
Backup To Server
Dynamic Content Management
SEO Best Practise
Logo & Branding Identity
The logo and branding adds a touch of elegant 'French Hat Boutique' to the overall design. This is a new start-up so, working together with Kate, we selected the colour palette, fonts and overall style to achieve a brand identity that supports Kate's goals and helps her business stand out in her market sector.
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