A directory website, logo design project for danceconnexion.com in collaboration with Marek Szotkowski – Shepperton, United Kingdom
Marek and Olivera previously had a small Argentine Tango dance school and held monthly milongas (social dance events) in Guildford, London. Marek is a professional dancer and has been dancing and competing since early childhood. Together, Marek and Olivera had a dream to expand their dance school classes and social events to include Ballroom, Jive and Salsa. On a very tight budget, we re-named the school and created a new logo and branding for the launch.
Marek wanted a font logo that created the feeling of circular movement so we tweaked an appropriate font to make a new font of our own. We gave the logo more focus on the cirular and centered 'C'.
Look ‘n Feel
The look and feel of the new website really needed to reflect the personality of Marek and Olivera. Dance Conexion attempts to portray their many years of dancing and teaching experience, celebrating their business goals with clean, sectioned layouts and honest imagery. All content is structured in an easy-to-navigate format perfect for new and regular site visitors alike.
Marek and Olivera can create and manage the content on their website entirely from the front end. Events are catelogued and categorised so that they can use the website to manage their business administration and keep their site up-to-date. The website includes all the necessary tools, as standard, to ensure speedy, efficient, legally compliant and safe delivery of all content from the server. Built on the WordPress platform.
Front-End Editor Interface
Contact Form with ReCaptcha
Google Maps Integration
Security Virus, Firewall, Malware
Backup To Server
Dynamic Content Management
SEO Best Practise
Logo & Branding Identity
"We are very happy with our website. The fresh approach to thinking about our business, an original design, consistent support, professionalism and interest in understanding our business goals, branding and personal needs has made launching our new venture a realisation!"