'CALM' is a brilliant idea demanding a dynamic, stand out from the crowd, website that captures a very particular and sensitive audience. The very great challenge here was to create a brand image that confidently announced a fresh approach to Corporate Leadership & Management development that wouldn't get lost under the Human Resources umbrella nor disregard existing and recognised methods and practises. Presenting an innovative and exciting new idea, Collaboration Leadership steps into the corporate arena without hesitation.
The design regularly 'breaks the rules'. Spaces and sections are inconsistent and seemingly mis-aligned to give the user a roaming curious feeling while navigating throughout the site. Homepage imagery stirs emotions and beckons the user to enter. Clean white pages with bold red and blue highlights, soft grey text, styled images and 'handmade' icons create a strong brand identity. Various heading styles help manage the large amount of text to make it comfortable and pleasant for the user to browse and read. Key titles throughout are unusual, invoking curiousity to explore. The logo is ever present, floating in the bottom right of the screen, rather than the usual static top left location.
Soft transitions, popups and interlinked custom posts allow users to interact with ease.
Dr Robert F Coles
Collaboration Leadership, Leicester, UK