The very best websites bring together branding, design and function beautifully to create exactly the ‘right’ experience for your target audience and invoke meaningful ‘call to action’.
Research and planning
Who are you? This is a collection of all the elements that combine to create an ‘image’ or perception of who you are and what you are all about? It’s imperative that the look ‘n feel, or design, of your website properly represents you.
What is your ‘product’? Where do you want to be situated in your market sector? Knowing this will very much influence the website design and how it works.
Who would buy your product? Your website design needs to attract, ‘speak to’ and inspire your ideal customer, not just ‘as many people as possible’. This is the intangible ‘magic’ that turns your ‘beautiful website’ into a ‘beautiful successful website’.
Call To Action:
How would those ideal customers buy your product? What does your website need to actually do? Do you want to be contacted? Do you want your customer to make a purchase, participate in an activity or something else? We will identify your ‘calls to action’ and design the entire website around this.
In a nutshell, what steps do we want our target audience to take to get to our call to action opportunities. Really good websites make this journey ultra easy and pleasant.
As part of the standard search engine optimisation by design, it’s important to define the keywords your target audience is likely to use. These keywords will be incorporated in your content for search engine robots to find.
What information do we need to display on your website? We will prepare and collate all the text, imagery, videos etc. This is a big job and very much a collaboration.
What tools do we need to present your product and manage your website? We will identify all the functions we will need such as e-commerce, membership, security and/or CRM integration.
Knowing where you see yourself in the future helps us to build the structural foundations of your website in anticipation of these projections. Future development work will be much more efficient and therein significantly more economical.
Based on all our research we will draw up a detailed structural plan, or sitemap, of your website. Pages, posts, taxonomies, functions and so on. Simplicity is key!
Finally, we will formulate a master plan that outlines all the stages to build the website, including time estimations, progression risks, review periods and final testing, all the way to launch day.
Website design and build
Logo & Branding:
Colours, fonts, styles, layouts are just some of the elements that work together to create your brand. If you don’t have a brand, we can help you create this, building it in to the website design and across your entire business identity.
Making sure your website can be found on search engine results is imperative. To help search engines promote your website, ‘best practise’ SEO (Search Engine Optimisation) will be inclued as standard.
With an array of screen sizes out there, we must ensure the design moves dynamically, is user-friendly and looks good on any device. We have full control over how your website responds.
To make absolutely certain your website is safe from ‘bad robots’ and hacks we incorporate known design methods and the very best software to protect your site’s potential risks. Security is non-negotiable.
We will ensure that navigating around your website is insightful, interesting, logical and fast by using a collection of dynamic content management methods. Our aim is to present the RIGHT content at the RIGHT time during your users’ visit to your website.
Imagery must be excellent quality, prepared for web and original (or licensed). Images can be restored or edited. Hand-drawn illustration and professional photography for print and web is also a possibility. Video and audio will be embedded efficiently to keep your site optimised.
Your wordpress website must be secured with an SSL Certificate (Secure Sockets Layer) ensuring all content passed between server and browser is safe.
The General Data Protection Regulations require particular processes and declarations regarding the private data your website collects. We are informed and will ensure your website and any Third Party partners are fully GDPR compliant.
Publish and manage your content easily without entering ‘Admin’. Interactive forms and dynamic displays are built in to a bespoke frontend dashboard tailored to you and your team.
Social share and follow buttons help your readers promote your website. Crazy not too!
Let subscribers know when new content is published. Embedded subscription forms and automated mailouts are great for keeping in touch with your audience.
Webmaster tools for insights on traffic, user geographical locations and behaviours, detected issues and much more.
Training & Handover:
Before we launch your website, we will take the time to carefully test that everything works perfectly and looks exactly right. You will be fully trained and confident to manage your website post launch. At the end of the project, you will recieve a full website handover with details of all access credentials, design elements and functions.
Our team are standing by to support you around the clock.
Security & Privacy:
Our servers are encrypted and password protected with strictly authorised access only and daily backup. We are GDPR compliant.
Your website comes with an unlimited database at no extra cost.
If you do not wish to manage your website software yourself choose the ‘Supported’ option and we’ll personally take care of everything for you. Website migration options are available on request.
Search engines like websites that are alive and active. Publishing regular, relevant, compelling and search engine friendly content continues to invite the right audience to visit your website.
Keeping all your software up-to-date is really important particularly in relation to security. WordPress and its awesome community of independantly managed ‘plugins’ are continuously improving and updating. Your website must ‘keep up’.
Once you have a great website you need to share it with the world and invite your target audience and visit! Such activities may include social networking, email marketing and genuine backlinking.
Regular insights on how your site performs (speed etc), bounce rates, who visits and their behaviour while visiting your website will really help steer what improvements and developments are needed.
As you and your business grow and inevitably change adjustments to the tools and overall structure of your website will be an ongoing initiative.
Words are powerful. In the right place, at the right time words paint a thousand pictures. Featured website pages, instructions and guides, blog articles and all the words in between. English only.
Flyers, invitations, tickets, stationery, business cards and merchandise, presentation templates and mailouts. All beautifully designed and in keeping with your brand.