Research and planning

Follyfox Design Website Research and Planning

The project plan will detail the structure, content, user journeys, SEO and marketing tools, every function, building stages, timing, risks, review periods, final testing, payment plans and estimated launch day.


Market Placement

What is your ‘product’? Where do you want to be situated in your market sector? Knowing this will very much influence the website design and how it works.

Target Audience

Who would buy your product? Your website design needs to attract, ‘speak to’ and inspire your ideal customer, not just ‘as many people as possible’. This is the intangible ‘magic’ that turns your ‘beautiful website’ into a ‘beautiful successful website’.

Call To Action

How would those ideal customers buy your product? What does your website need to actually do? Do you want your customer to call you, make a purchase, participate in an activity or something else? We will identify your ‘calls to action’ and design the entire website around this.

Keyword Analysis

As part of the standard search engine optimisation by design, it’s important to define the keywords your target audience is likely to use. These keywords will be incorporated in your content for search engine robots to find.


User Journey

In a nutshell, what steps do we want our target audience to take to get to our call to action opportunities. Really good websites make this journey ultra easy and pleasant.

Content Preparation

What information do we need to display on your website? We will prepare and collate all the text, imagery, videos etc. This is a big job and very much a collaboration.

Website Function

What tools do we need to present your product and manage your website? We will identify all the functions we will need such as e-commerce, membership, security and/or CRM integration.

Future Development

Knowing where you see yourself in the future helps us to build the structural foundations of your website in anticipation of these projections. Future development work will be much more efficient and therein significantly more economical.


Based on all our research we will draw up a detailed structural plan, or sitemap, of your website. Pages, posts, taxonomies, functions etc

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It is possible for everyone, on any budget, to have a beautifully designed, easy to manage website that works.

Find out what we can include in your project!

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