Gigtix is a ticket reseller for live music concerts and comedy shows across the UK. Readers can find tickets by event or venue, ask concierge for tickets, buy online, listen to Steve and Sarah’s favourite music and browse the latest news from the blog.
Gigtix is cool. Just SO cool. To bring out a 'rock-n-roll', street-cred vibe that bravely presents the artists and events I chose bold fonts with white backgrounds, dark greens and blues intermixed with shades of grey, beige, pastel green and turquoise. Pages scroll down smoothly as the user moves from section to section using various spacing techniques, dotted lines and angled edges. Directories for events, tickets, venues and news stories come with search filters, pagination and listing designs that are unique to that directory.
Throughout my research the same issue kept coming up; secondary ticket sellers' websites (and even primary sellers' websites) don't feel trustworthy. Not only that, the user experience on these websites felt complicated and arduous. It was exhausting to get to the 'buy now' payment gateway and by the time I got there I no longer felt certain I should actually make payment. So I wanted Gigtix to feel simple and safe. It must be easy to browse and find tickets, easy to pay and, above all, it must feel safe ALL the time.
Directory website selling tickets to events.
Music and comedy fans.
Call To Action
Buy tickets. Subscribe.
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This website is packed with everything needed to facilitate an online ticket seller with 3 different payment gateways, a fully equipped front-end user account interface and a bespoke content management design that dynamically presents the user with the right information at the right time. Gigtix looks good on all screen sizes, is fully optimised for speed and search engines. Users can chat to website editors, request tickets, ask questions, listen to music, watch videos, browse image galleries, interact with maps, buy tickets, share stuff on social media, subscribe to the newsletter, leave reviews and be informed on ticket delivery at all times. Key functions include:
The Gigtix editor tool is bespoke and allows website editors to manage the entire website from a user-friendly, front-end interface. Managing blog stories, venues, maps, events, tickets, orders, delivery instructions, refunds, messages, concierge requests, data feeds, news feeds, reviews and support forum notes is quick, easy and risk-free. The tool facilitates tasks such as creating, editing, deleting, reseting tickets, duplicating tickets, reserving tickets, pausing tickets and tagging various posts to other posts. Managing orders from point of sale to confirming payment, sending delivery instructions and applying refunds is intuitive and automatically communicates with the buyer. Orders display all updates and can be viewed and downloaded at any time. Reports are also very easy to create and download. There are 3 different sales reports that calculate results live. Finally, a comprehensive guide outlines how to use all the tools along with other webmaster tips and useful information.
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Readers can subscribe to the Gigtix Newsfeed from anywhere on the website. The newsletter automatically sends everything new that week, once per week. Website editors can add older posts to the next newsletter and check what's going out on the next mailout at any time. I integrated Mailchimp to collect subscriptions and manage mailouts, however, the way the website sends content to Mailchimp and the newsletter email design itself is bespoke.
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Hosted with Svelte Hosting London. Selected hosting and webmaster support options include:
I wanted the Gigtix logo to be bold and strong with a feeling of movement. A wave, music, crowds, dancing, excitement and energy. Using the website’s lead font with combinations of the four brand colours this logo looks great on any background and really stands out when placed beside its competitors and market peers. I developed two ideas – one with a flourish and one without. In the end simple is better.
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