‘CALM’ is a brilliant idea demanding a dynamic, stand out from the crowd, website that captures a very particular audience. Collaboration Leadership steps into the arena without hesitation.
The brief
During the initial planning and research stage of the project we established the following:
Design
The design regularly 'breaks the rules'. Spaces and sections are inconsistent and seemingly mis-aligned to give the user a roaming curious feeling while navigating the site. Homepage imagery stirs emotions and beckons the user to enter. Clean white pages with bold red and blue highlights, soft grey text, styled images and 'handmade' icons create a strong brand identity. Various heading styles help manage 'long reads' to make it easy for the user to browse and read. Key titles throughout are unusual, invoking curiosity to explore.
Function
Soft transitions, popups and interlinked custom posts allow users to interact with ease. Functions include:
Brand and graphics
Various branded icons, logos, flyers, business cards and other designs to support this project:
Editor Tool
Robert can edit pages, create blog posts and manage everything from a bespoke front-end editor interface.
Server Hosting
Hosted with Svelte Hosting in London. Selected hosting includes:
Testimonial
Robert Coles‘s thoughts on the website and working together with Follyfox Design:
Rita Maree has worked on two corporate websites for me over a six year period. She is diligent, effective, a great project manager, and an effective developer and designer. In an industry with too few women working, she holds her own, both technically and in terms of service and response. So far, so good. Now for the secret sauce; She also brings things that make her stand out. She is an original, able to create and think ahead of her client. She has an eye for design which few developers can match. She brings an edge to her work, whilst being fun to work with, and someone who always delivers on promises. Life is complex enough right now, so hire this woman. She will take on, deliver and surprise you with her work.
| Robert Coles | collaboration-leadership.com | View