A Shade Above

A Shade Above make handmade lampshades to specification for interior designers, hoteliers, lighting designers and architects worldwide. Their website needed a refresh to bring the brand into alignment with industry peers.

The brief

During the initial planning and research stage of the project we established the following:

OWNER

Fiona Ascroft

WEBSITE

ashadeabove.co.uk

CHALLENGE

To edit an enormous number of images taken on a mobile, in the dark or with cluttered backgrounds. Photoshop and I really spent some quality time together on this project.

STYLE

Portfolio of projects and lampshade designs.

AUDIENCE

Industry professionals and collaborators.

ACTION

Order online. Contact A Shade Above.

How would we plan your website? Explore research and planning

Design

The beauty of this website is the imagery, showcased on clean greys and khaki backgrounds along with simple white containers and minimalist photo galleries and sliders. Many hours were spent carefully restoring and preparing photos taken from mobile phones, photocopied printcopy and professional studio shots to ensure all website imagery was consistent and to standard. All the photos were taken on location and are original.

Screenshots of the A Shade Above website:

Function

Significantly is a bespoke order form for customers to select a combination of lampshade fabrics, styles and fittings. Functions included on this website:

RESPONSIVE

The design adjusts automatically to display beautifully on all screen sizes.

DYNAMIC

Bespoke automated feeds of the right information at the right time. Ensuring seemless user experience (UX) and compelling call to actions.

SEO

Automated and unique content titles and descriptions using appropriate keywords. Sitemap. Verified by google. Best practise in-line ‘waterfall’ design.

SECURITY

Various protection measures including firewall, reCaptcha on forms, login protection and other techniques to protect private information. Daily or weekly back-up to an encrypted server.

GDPR COMPLIANT

Cookies accept function for new visitors linked to a cookies policy explaing what cookies are and why the site uses them. Users must explicity agree to how the site manages and protects the private data provided and the users right to view, receive copy and delete their private data forever. All private data is stored anonymously and where private data is not anonymous or is safeguarded by a third party that third party is also GDPR compliant.

OTHER COOL STUFF

Editor Tool

Social Sharing Buttons

Google Analytics

Search Filters

Contact Form

Google Maps

Image Gallery

Brand and graphics

Various branded icons, logos, flyers, business cards and other designs to support this project:

Advertisement for A Shade Above in Darc Magazine

Want some more examples? Explore more logos and printcopy

Server Hosting

Hosted with Svelte Hosting in London. Selected hosting includes:

Single install

Unlimited bandwidth

Encryption protection

SSL Certificate

Backup to server

Unlimited database

Webmaster supported

Testimonial

Fiona Ascroft‘s thoughts on the website and working together with Follyfox Design:

Testimonial for A Shade Above Working with Follyfox Design feels like a collaboration. Rita’s design innovation, expertise and ability to ‘grasp’ branding has been invaluable. Whilst we knew what we were aiming for making a website together was a journey that went hand in hand with overall business and sales strategy. The USP was, and is, Rita’s flexibility and capability, not only in website design and development, but also in strategy, branding and GDPR/legal issues. In particular for us, and invaluable for a bespoke manufacturer without product shots, her skill in photo editing/restoration and design meant the site was made with existing photography rather than setting up expensive and time-consuming photoshoots. We are delighted with our website!