Working together to plan, design, build, manage and promote your website requires strategic and creative thinking, imagination in abundance, clear objectives and a practical, logical approach.

Penned by Frederic Chopin

“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art…”

Duly noted by Follyfox Design.

Its not what. Its how.

Sound familiar? These days its pretty easy to grab a template, follow the instructions and ‘quick-fix’ your need to ‘exist’ on the world wide web. Planning, designing and creating a website that actually ‘works’ for you, that enables your goals, that you can take ownership for and be proud of… well… that is another kind of website altogether.

Lost in function?

With an awesome array of fancy doo daa’s and somersaulting gizmos at our fingertips it’s really easy to get lost in the function void and lose track of what it’s all about. Back step. Why do we need a website? Essentially? It is a communication tool. A brilliant and empowering way of bringing the world closer to you and what you want to say. Even so, structural ‘function’ is the foundation, or architecture, of your website. It must be 100% trustworthy and maintained to keep it so.

Being brilliant is easy!

A client wrote recently: “I love my website! Sometimes I just browse for no reason. I feel happy”. Have you noticed we humans are really good at taking care of the people and things we love? A successful website is a loved website. Making your website easy to ‘love’, easy to manage, easy to keep fresh, alive and meaningful starts with understanding you, your personal challenges, goals, routines, how you and your colleagues work together and how you interact with your customer.

The art of simplicity

Indeed, ‘simple’ is just so… so pleasant. Finding the ‘simple’, but dynamic, formula that truly represents your brand, supports your business activity now and enables your future business growth, is an art in itself.

Herein lies the exquisite challenge.