Design and function

Follyfox Design Webmaster Support

With our plan in place the website build begins. Really brilliant websites bring together design, function and branding beautifully to create exactly the right user experience for your target audience, engage readers and ensure call to action opportunities.


Logo & Branding

We need a logo and any established branding elements for your business. If you don’t have a brand yet, I can help you create this. Your brand identity forms the basis for the entire website design.

Colour Palette

We will choose a limited selection of colours that represent your brand, are compatible with your marketplace and create the right mood. We will use colour in many ways. To draw attention, to calm, to encourage an action, to organise content and plenty more besides.


We will likely use a combination of fonts. I personally prefer headings to be ‘stand-out’ and in keeping with your brand. Paragraph fonts must be easy to read and compatible with all browsers, devices and applications.

White Space

A design technique that isolates a design element by moving it apart from an otherwise busy page to effectively make it stand out and, therein, capture the reader’s attention. This is an effective way to direct users to call-to-actions.


The images, videos and sounds we use throughout your website are a magical way to create emotion and energy.


We will use a multitude of design elements such as grids, pop-ups, boxes, lines, angles, scrolling, sliders, transitions, icons and so on.


With an array of screen sizes out there, we must ensure layouts move dynamically to look good on any device.


To help search engines find and promote your website, ‘best practise’ SEO (Search Engine Optimisation) will be incorporated ‘by design’. We will have done the keyword market research in planning stages.


The aim is to present the RIGHT content at the RIGHT time during your readers’ visit. User journeys will flow dynamically allowing your readers to find your key ‘call to action’ with ease.

Editor Tool

You will be able to publish and manage your content easily without entering ‘Admin’ mode. Interactive forms and dynamic displays are built in to a bespoke frontend dashboard tailored to you and your team.



To make certain your website is safe from ‘bad robots’, spam and hacks we incorporate design techniques and known third-party software to protect your site.


A clean and tidy setup in the back-end along with various design methods in the front-end helps the server to serve you and your readers quickly and efficiently.

GDPR Compliance

The General Data Protection Regulations require particular processes and declarations regarding the private data your website collects and stores. For example, wordpress websites must display a cookies policy with a manual user accept function.


Share and follow buttons help your readers help you to promote your website. Crazy not too! We can also display a live feed of your Facebook, Twitter or Instagram page on your website.


Display a secure contact form to encourage readers to contact you. And you will have a range of forms, as Editor, to create and manage all your posts, messages, products and shop orders.


Let subscribers know when new content is published. Embedded subscription forms and automated mailouts are great for keeping in touch with your audience. I prefer to integrate Mailchimp for managing subscription lists and mailout scheduling. I will design the newsletter and how your website adds content bespoke to you.


Sell stuff online. This can be as simple as a single Paypal ‘Buy Now’ button or as complex as an online shop with multiple payment gateways and unlimited products and user accounts. You will be able to manage products, delivery and customer communications via your personal Editor Tool.

User accounts

Fully designed front-end interface for users to register and create an account on your website, post content, buy products, pay for a subscription, change password and anything else required.

Chat Box

Be available to chat with visitors to your website via a chat box.


Create and display reviews on your website, display a feed of reviews captured on other platforms or integrate both! Reviews are a valuable way to validate your product and/or services.


Embed live Google maps to display unlimited locations in all kinds of ways.


Get insights on traffic, user geographical locations and behaviours, detected issues and much more. Google Analytics is cool.

Other services

It is possible for everyone, on any budget, to have a beautifully designed, easy to manage website that works.

Find out what we can include in your project!

Explore all services