the ‘tangoar’ story
print copy, testimony design
TangoAr is a small dance academy in London inspired by Ricardo Delgado and managed by a team who were truly frustrated with a very dated website that in no way reflected their brand, that they couldn't update and that didn't support their goals and ways of working together. We re-branded with a new logo and website design and provided a content management system that gives them the freedom to confidently communicate their product and build their community.
For TangoAr we wanted an environment full of light and space to present all the events and news posts in a clear, practical, easy to find manner. Equally important is the sensation of intimacy, shadows, the tango embrace. We used simple layers with transparency throughout the site to try to achieve this feeling. Greyscale compliments the branding but more importantly, it stands back and allows the content to shine through.
A fully equipped e-commerce store with complete front-end management of all website content. Creating tickets, sending and receiving notifications between website, customer and store manager, as well as posting events and news articles, are just some of the functions that can all be done directly from the website's pages. E-Commerce. Responsive. SEO. Cross-browser compatible. Backup. Security. Built on the Wordpress platform.
A window in to the pages of tangoar. Click to view full size.
I am very happy and impressed with my new site, thank you so much for putting your talent, effort, creativity and experience into this project. - Ricardo Delgado