the ‘donfioramusic’ story
logo, website design
Javier Fioramonti is undoubtedly a talent to take note of, specialising in Latin American music, he is versatile on both lead and bass guitar. Based in London, Javier founded and now manages several bands including Manteca Latin Grooves and Tango Trio. Javier and the bands needed a logo and a website that celebrated their achievments to date, providing a meaningful portfolio for potential bookers that reflects their brand, with the ability to sell music online.
I wanted to create the soft-light grainy moodiness of nightlife and old documentaries. Using a different image of Javier and the bands on every page the site showcases Javier without 'showing off', to tell the story, without shouting. These backgrounds are a beautiful understated feature that presents simple clean content without becoming too 'busy'. Every page touches the senses in a different way. Navigating around the site is simple. Its a pleasure to explore and learn about the artist through both image and written word.
A fully equipped e-commerce store with complete front-end management of all website content. Creating albums, sending and receiving notifications between website, customer and store manager, as well as posting news articles, are just some of the functions that can all be done directly from the website's pages. E-Commerce. Responsive. SEO. Cross-browser compatible. Backup. Security. Built on the Wordpress platform.
A window in to the pages of donfioramusic. Click to view full size.