balanceo.co.uk – A ‘e-commerce’ website design project in collaboration with Einat Adato – London, UK
Balanceo shoes are made to order, by hand, using Italian leather no less. They come in an enormous array of colours, textures and styles and are predominantly purchased by Argentine Tango dancers. With focus on Balanceo's particular customer service processes this online shop is also 'made to order'.
We wanted to capture the energy that inspires the movement and elegance and moodiness of tango without losing the glamour and sparkle of the brand's personality. Balanceo pages announce clean bright colours boldly with a dancing font and a simple white background. There is colour, light and energy on every page.
A fully equipped e-commerce store with complete front-end management of all website content. Creating products, sending and receiving notifications between website, customer and store manager, processing custom orders and posting promotions are just some of the functions that can all be done directly from the website's pages. Membership. E-Commerce. Responsive. SEO. Cross-browser compatibility. Backup automation. Security enabled. Reporting automation. User Manual. Built on the Wordpress platform.