Follyfox Website Design London

beautiful websites. bespoke with you in mind.


Simplicity is the final achievement.. It is simplicity that emerges as the crowning reward of art..

Penned by Frederic Chopin. Duly noted by Follyfox. Indeed, working together to plan, design, build and then manage your website requires strategic and creative thinking, imagination in abundance, clear objectives and a practical, extremely logical approach. It can and will make all the difference to your business or project.

Philosophy on Website Design London by Follyfox Design

its not what. its how.

Sound familiar? These days its pretty easy to grab a template, follow the instructions and ‘quick-fix’ your need to ‘exist’ on the world wide web. Planning, designing and creating a website that actually ‘works’ for you, that enables your goals, that you can take ownership for and be proud of.. well.. that is another kind of website altogether.

Philosophy on Website Design London by Follyfox Design

lost in function

With an awesome array of fancy doo daa’s and somersaulting gizmos at our fingertips it’s really easy to get lost in the function void and lose track of what it’s all about. Back step. Why do we need a website? Essentially? It is a communication tool. A brilliant and empowering way of bringing the world closer to you and what you want to say. Even so, structural ‘function’ is the foundation, or architecture, of your website. It must be 100% trustworthy and maintained consistently to keep it just so.

Philosophy on Website Design London by Follyfox Design

being brilliant is easy

A client wrote recently: “I love my website! Sometimes I just browse for no reason. I feel happy”. Have you noticed we humans are really good at taking care of the people and things we love? A successful website is a loved website. Making your website easy to ‘love’, easy to manage, easy to keep fresh, alive and meaningful starts with understanding you and your personal challenges, goals, routines, how you and your colleagues work together as a team and, equally, how you interact with your customer.

Philosophy on Website Design London by Follyfox Design

the art of simplicity

Frederic Chopin said: “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.” Indeed, ‘simple’ is just so.. so pleasant. Finding the ‘simple’, but dynamic, formula that truly represents your brand, supports your business activity now and enables your future business growth, is an art in itself. Herein lies the exquisite challenge.


When my clients are happy and proud of their website my work is done.


The very best websites bring together branding, design and function to create the ‘right’ experience for your target audience and invoke meaningful ‘call to action’. No single element is perfect without the other so your website will incorporate some or all of the following elements:

Logo & Branding

This is all about how your website looks and feels. Colours, styles, layouts and imagery are just some of these elements. Don’t have a logo? If you are yet to establish your brand, we can work together to create this and build it in to your website design and any accompanying printcopy.

Market Placement & Call To Action

I take great care in gaining a proper insight into who you are, your business identity, where and how you want to be positioned in your market and the psychological profile of the audience you need to reach. We will identify the ‘call to action’ and design the entire website around this.


We will incorporate all the tools you need for the job. Gain insights with analytics, sell online with e-commerce or automate social networking. In any case, we’ll discuss your needs thoroughly to find the right formula.

User Experience

We will ensure that navigating around your website is insightful, interesting, logical, and fast by using a collection of dynamic content management software that gives us 100% flexibility to create the ‘right’ experience.

Search Engine Optimisation

To help search engines promote your website, standard seo ‘best practise’ will be applied to all your website content. We will research your market to establish the key search words and terms relevant to you and ensure site maps etc are in place.


With an array of smart phones, tablets and computer screen sizes out there, we must ensure the design moves dynamically, is user-friendly and looks good on any device. We have full control over how your website responds.

Legal Documentation

Your website must display a Cookies policy and, if your website collects private data, an appropriate Privacy Policy is required. More complex sites may need a solicitor’s advice.

Frontend User Interface

Publish and manage your content easily without entering ‘Admin’. Interactive forms and dynamic displays are built in to a bespoke frontend dashboard tailored to you and your team.

Planning Ahead

Knowing where you see yourself in the future helps me to build the structural foundations of your website design in anticipation of these projections. Future development work will be much more efficient and economical.

Training & Handover

At the end of the project, you will recieve a full handover with clear instructions. You will feel completely confident to manage your website going forward, with ongoing personal support whenever you need it.

Get A Quote Project Process


We have our own high speed, top of the range servers so you won’t be sharing server space with millions of other websites.

24hr Support

Our team ensure your website is constantly safe, fast and live with personal support around the clock.

Unlimited Database

Your website comes with an unlimited database at no extra cost.

Regular Backup

We take a regular, easy to retrieve, backup of your site, to server, just in case.

Security & Privacy

Our servers are encrypted and password protected with strictly authorised access only. We are GDPR compliant.

Competitive Pricing

Server Hosting prices are competitive despite our exclusivity.

Server Hosting Packages & Pricing

Post launch is when all our planning and hard work comes into play, however, really successful websites don’t stop there:

Search Engine Optimisation

As an extension to the basic SEO we have already embedded, I often work with my clients on an ongoing basis. Our aim is to realise the potential of ‘call to action’ opportunities.

Writing Editing

In web design, a sentence, paragraph or blog-like copy is more than just ‘words’. Relevant, compelling and search engine friendly copy that supports your brand and targets the right audience generates ‘call to action’ opportunity.

Business Cards, Flyers Etc!

If you are just starting out it is often the case that you need print copy to match! This may be anything from flyers, business cards, invitations, tickets and posters to advertisements for web and print.


Powerful imagery influences the user’s experience. It must be excellent quality, relevant, prepared ‘for web’ and original (or licensed). Images can be restored, edited and prepared for web or print.

Learn More
Rita Maree Horne


Follyfox Design is focused on retrieving the true value of ‘bespoke’ and the personal engagement between client and designer. It is possible for everyone, on any budget, to have a beautifully designed, easy to manage, useful website.

I am equally creative as I am social and mathematical so making websites presses ALL my buttons – communication, branding, coding, strategy, detail.. to name but a few.

Follyfox Design began 6 years ago making websites for friends. I went on to design websites for entrepeneurs and small businesses, then, by bringing together expertise, larger businesses and global networks.

I really enjoy working together with my clients.

I love making websites.